The celebration of World Water Day (WWD) has become a tradition for SHUKALB and its member water and wastewater utilities, as a unique opportunity to draw attention and create momentum that compels government, civil society, and individuals to take action.
World Water Day is a Program of United Nations, celebrated every year on 22 March, aiming to focus the attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. Each year, World Water Day highlights a specific aspect of water, and the theme chosen from UN for this year is “Valuing Water”.
The value of water is about much more than its price – water has enormous and complex value for our households, culture, health, education, economics and the integrity of our natural environment. If we overlook any of these values, we risk mismanaging this finite, irreplaceable resource. SDG 6 is to ensure water and sanitation for all. Without a comprehensive understanding of water’s true, multidimensional value, we will be unable to safeguard this critical resource for the benefit of everyone.
Considering the restrictions with the COVID-19 pandemic, this year, SHUKALB is focusing on preparing promotional materials in an electronic format that the water utilities across Albania can easily share through their social media platforms, or local television channels. In addition, SHUKALB is preparing also some posters and leaflets for utilities that might want to order and use them in their Customer Service Units.
All the water utilities that would like to organize online awareness and outreach activities on the World Water Day, and to learn more about what SHUKALB has prepared, may reach out to Olta Ceca, Program Manager of SHUKALB at firstname.lastname@example.org.
Let’s get ready to celebrate together!