World Water Day, 22 March Is Approaching – Is your Utility Ready to Celebrate?

The celebration of World Water Day (WWD) has become a tradition for SHUKALB and its member water and wastewater utilities, as a unique opportunity to draw attention and create momentum that compels government, civil society, and individuals to take action.

World Water Day is a Program of United Nations, celebrated every year on 22 March, aiming to focus the attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.  Each year, World Water Day highlights a specific aspect of water, and the theme chosen from UN for this year is “Groundwater – Making the Invisible Visible”.

Groundwater is invisible, but its impact is visible everywhere. Out of sight, under our feet, groundwater is a hidden treasure that enriches our lives. In the driest parts of the world, it may be the only water people have. Almost all of the liquid freshwater in the world is groundwater, supporting drinking water supplies, sanitation systems, farming, industry and ecosystems. In many places, human activities over-use and pollute groundwater. In other places, we simply do not know how much water is down there.  Groundwater will play a critical role in adapting to climate change. We need to work together to sustainably manage this precious resource. Groundwater may be out of sight, but it must not be out of mind.

Even this year, SHUKALB will support the water utilities across Albania through designing promotional materials with the message of the WWD, to be further used by the utilities in organizing their public outreach events at the local level.  SHUKALB has prepared digital awareness campaign and traditional awareness campaign including leaflets with awareness messages, T-shirts, Tote bags, and pins with WWD logo and the logo of the water utility.

All the water utilities that would like to organize awareness and outreach events on the WWD are welcome to contact SHUKALB through the e-mail address program@shukalb.al.

And don’t forget to send to us pictures from your event.  We will be sharing these pictures together with a short description of your event on our social media networks, and on the next BURIMI e-newsletter.  Let’s get ready to celebrate together![:]