SHUKALB Supports Albanian Water Utilities in Celebrating World Water Day 2024

Each year, World Water Day shines a spotlight on a specific aspect of water, offering a unique opportunity to generate momentum and draw attention from governments, the international community, civil society, and individuals to take action.

This year’s World Water Day, held on March 22^nd, focused on the theme “Water for Peace,” highlighting the pivotal role water plays in fostering global peace and stability. It emphasizes the intricate connection between water, peace, and sustainable development, stressing the necessity for collective efforts to tackle water challenges and cultivate a more peaceful and resilient world.

As traditionally, SHUKALB supported water utilities across Albania to organize public awareness and education initiatives in their respective cities. SHUKALB designed and disseminated short videos and posters containing informative and awareness-raising messages on topics such as water conservation and understanding water bills. These materials were utilized by water utilities to conduct digital awareness campaigns via their social media platforms.

In addition, SHUKALB produced and distributed leaflets featuring awareness messages, along with T-shirts, tote bags, pins, posters and roll ups adorned with the World Water Day logo and the logos of participating water utilities. These items were utilized by water utilities to conduct traditional awareness campaigns in their communities.

In Gjirokaster, elementary school students had the opportunity to visit the reservoirs of the water utility company. The utility’s staff provided them with insights into the entire water treatment process, from its source to its delivery to their homes.

In Shkoder, the Shkoder water utility company organized a public event in the city center, engaging citizens in discussions about water-related issues. Similarly, in Berat, staff from Berat water utility visited elementary schools to inform and educate students on the importance of water in their lives and the imperative to conserve it.